I’ve had a little look around for social media trends and something interesting popped up. Apparently, there is nothing big or special planned this year. I would happily take something that is sold as fun or new and geeky, it’s just not happened.
However, when i found out Forbes have done something interesting, now we can talk. The top five trends according to Forbes ! Trust me, all the other ones are dull. This is the best read.
Chatbots are something I have already discussed on a previous blog post. They have come a long way and the development of AI and voice based products have pushed this tech forward. There are also a great deal of companies that now offer this kind of tech service. This means we may also engage with brands through chat without knowing that they are not human, but equally helpful. The advantages of chatbots is that social interactions have been improved as they can work 24/7 and complete log reports on their own. No call centres are needed anymore!
Now, Forbes says pretty much this however also goes on to say it’s early days. That is something I disagree with. The time is now! They have already arrived my Forbes friends. The fact that we don’t know this is only a compliment to the estranged stings of algorithms.
The next realm for chatbots would be to further develop its ability to mimic written communication and enter social media platforms. No offense to the Forbes comments but it does massively miss the point of voice searches. Again, the code behind audio based chatbots will only strengthen the written chatbots abilities. Naturally, this would mean that chatbots in 2017 could be even more closely linked to audio chatbots.
Augmented Reality – AR
AR is a term I might have to get use to. First AI and now AR! Maybe augmented reality could create a nice little pirate game called Arrr!
The summary on this tech is that many private and some public sectors have enough money to use and create a whole new world. I am aware of a recent Mars mission using this tech to make Mars real. Another includes doctors being able to see inside a person in 3D through AR and figure out what level of surgery they may need. The trend is due to develop as Facebook’s own Oculus Rift and want to use this in some way. Meanwhile Snapchat and a few others are finding ways to create fancy filters (like painting mask moustache on people) and add them on through AR.
This is a real trend, I personally think it’s a trend for the next two or three years as its got a few barriers facing it. The main one is usability and likeability with the general public.
Youtube has been around along time. Recently I went on and helped my kids to pick out some Ninja Turtle cartoons. In the past I’ve indulged in unboxing and watching how other people simply live and get paid in royalties by companies. On the side feed was a video of a parents watching a child open Christmas presents. It had over 4.3 million views. Clearly popular but also untapped area.
Its would be nice to leave this here but Facebook have launched its live streaming videos and promoted viral videos in a unique app. Alongside this Instagram also have developed a video and picture mashup tools that tells your story of the day. Ive noticed People like Jamie Oliver love using this. Instagram do also want to develop this into a live streaming arena. Meanwhile the success or Periscope has been sucked into the Twitter world, possible to never be seen again.
So yeah, why not. I think videos and other authenticated content could become almost viral. The difficult thing to grasp now is what non video element could be seen as authentic content? The answer leads to a new grey area!
Forbes has told us that fake news will be a trend, or rather not a trend. Its a tough one to manage and discuss. recently Russia was blamed for hacks that led to Tumps win in America.
Facebook was also accused of some wrong doing and has since changed its policies. Germany is also pushing legislation that would fine social media sites for ‘fake news’.
The summary on this trend seems obvious to me. Its all going to be political and the upper layer of businesses will take steps to ensure we have correct and accurate content that does not cause any hyper active negativity. Essentially, it could be seen as either purifying the internet content stream or managing unwanted (in interests of larger firms) content so people are unaware of this content.
Social messaging is the next trend that seems to suggest its in some ways not possible considering point four. If we take steps to purify information, it then should become more open to all. This trend of social messaging leaves behind facebook and pushes places like Whatsapp. The driving force here is, irrespective of any fake news, the inwards funnel of Whatsapp will travel one article in an instance amongst like minded people who we usually do connect with physically as well as digitally. This could see fake news continue to exist.
I have to say, social messaging sounds like it doesn’t really have a place yet. Its still a bit young. The Forbes article does mention that this trend is based on the millennials generation and that they will be the main drivers here. If this is the case, marketers will the chance to create specific word of mouth related content.
Please do leave comments below. None of the above makes me gods gift and correct. If you feel the need to tell me im wrong or that you have valued this blog post, PLEASE TELL ME by commenting.