Losing Twitter followers can be a good thing. It’s really hard work to maintain followers.
Over the past few months, I’ve been using Hootsuite to schedule some of my social media posts. Using a social listening tool like Hootsuite is helpful, but it requires you to check the analytics on each platform.
This provides you with better insights into what’s happening on each platform. However, when I tried to access Twitter’s data, I discovered that there was less information available. For instance, the audience tab has been completely removed, a long time ago.
This means I can’t effectively understand the demographics and specific information about users on that platform.
Thanks, Elon Musk.
What’s even more painful is realizing that I’ve been losing followers when I review my month-by-month statistics. To be specific, I’ve been losing one or two followers every month for the past four months at least.
I want to reiterate that I’ve been using Hootsuite for a few months now, intending to continue developing my content. It seems ironic that while I’ve been tailoring my content to target my audience more effectively, I’ve also been losing followers.
However, I choose to see this as a positive rather than a negative because we can shape a narrative through our data. My story is that losing followers can actually be a good thing.
Building an audience on Twitter used to feel like a fairy tale to me, as it was very different in its early months. I vividly remember tweeting and engaging with people, and they would want to meet up and interact with me.
During those early months and years on Twitter, I gained a significant number of followers. While this was undoubtedly beneficial, it also meant that I had cultivated an audience and community that expected me to be that person, without much else to offer.
Now, I believe I have a better understanding of what I want to promote and influence in the market. I have a clear and specific offer: supporting social enterprise and nonprofit organizations in the UK to achieve greater social impact through digital means.
This is a departure from the past, and looking at my current Twitter audience, I sense a mismatch between my existing followers and the audience I want to attract.
Realigning one’s audience can be a challenging task in itself. I don’t want to reduce the number of subscribers, and I still value the old audience I’ve had for a long time. However, it’s essential to consider their relevance to my current marketing goals.
Losing followers can be disheartening for anyone. In this situation, I choose to maintain a positive outlook. The reality is that I will lose followers who are not interested in receiving my content or who have an outdated perception of me.
I anticipate that people will stop following me if they don’t want to engage with my current content and if they have an outdated perception of me.
My goal now is to grow and maintain an audience that actively wants to receive my updates and engage with me.
Losing followers can be seen as an issue, but if it helps prevent the wrong message from spreading, it can be considered a positive. Personally, I believe that losing followers who aren’t aligned with my current goals and content is a good thing.
I hope to continue attracting new followers while retaining some of my existing ones. While there may be fluctuations in the numbers, the overall strength and alignment with my brand and audience preferences should improve going forward.
Having conducted a digital strategy workshop and gained this knowledge, I need to be self-aware and embrace certain realities.
The fact is that strategies are flexible documents, and we work within flexible timeframes.
While my suggestion that losing followers is positive may sound broad and generic to some, it is very specific to my situation.
This hypothesis I’m presenting will now become my strategy.
Moving forward, I plan to deliver the right kind of content for social enterprises and nonprofit organizations.
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