For years I have created website audits with SemRush. I have spoken and tweeted about this loads. There is a really cool interactive @SemRush twitter feed.
This post will guide you though my process and explain the benefits if can have for you, just as it has benefited me.
I have worked in many different capacities and this tool has helped save my bacon far too often. It pulls together some useful analytics that you can use for benchmarking.
The main benefit for me was the automated free report which go into your inbox every month. It’s magic.
Pricing Free Vs Paid
The first thing too say is that it costs a lot. Luckily there is a free element. You can essentially create a project and pull it through to the report. Anymore than this and I jump out of my chair and close my window down.
The SemRush layout
The project, or services they offer are simply broke down into the sections mentioned on the left of the page.
Each area is awesome and deserves its own blog post I guess.
The ones I ignore are Advertising, Social Media, Agency Solutions.
The main ones for me is SEO. When you open this out, it is literally a candy shop for geeks.
My advice today would be to follow your needs. I personally wanted information in my inbox that shouted about the impact my website had. In some cases it also allowed me to highlight issues and fix them.
Simple click Add New Project and get going. Some of these areas might seem similar to Search Engine Console, which I talk about here, but actually is unique. Its just a lovely and alternative way of viewing this info. The Page Crawled and Site Health are a big help for those new website. This is only because the site is still sandboxing.
Creating a Report
Now that we have had a little peek at the site we can move straight over to the reports section. This can be found under Agency Solutions. It isn’t part of the section. It’s a different section below this.
If you do this backwards, there is no harm. It will tell you that you can’t create a report and that you need to make a project first.
The template choices in the report are really cool. It would be great to just pick one of those. However I am a bit more fussy. I tend to look at the key objectives of your organisation. This should never be to rain x number of followers or increase site traffic. It should always have context.
Branding your template
This is a paid for feature, so let’s not waste time here. Needless to say that it can equally be useful .I have, and still do, keep this page blank. When I get my report I would then extract and replace the front page with one I have branded. This makes it look just like your own company version. It’s great!
Drag and Drop report creator
I am mentioning this because at first I did not realise that this was a drag and drop area. Once you get moving this around you then get a real feel for how it can be so easy dot create you own report.
My suggestion would be that you create a report which sorta with your overall site performance. Then move into thee area of organising your key objectives.
I often also go back and recreate the same format but with the last periods state. This is over the top if you have the previous stats. It can also be really helpful to keep this in mind.
Schedule into your inbox
The coolest part has to be this section. You can now get your content sent to whoever you want.
I usually send this to myself and then I can rebrand it or forward it on.
One thing that seems to be missing here is the ability to pick when you get the email.
I am sure this is possible, I just think that it is hidden because I have already set this up. For your first time, it should be available.