YouTube creation rundown

This blog post is all about tips and tricks, and things that I’ve learned through video editing on YouTube.

The first thing to point out is, you can’t really edit videos on YouTube. For those of you who know YouTube you know that this is the case. I’m really just mentioning this because if they did, then it would be awesome.

YouTube has this feeling and vibe that allows you to enjoy the environment that you’re in. It also tries to enable people who might want to vlog, to take action on that. There is a notion that you might be able to pick up your phone and start recording. In fact, there are lots of videos that do exactly that. Looking at the smartphones as video recorders is a trend and something people do promote.

I wonder if vloggers purposely do this and support the idea of recording with your iPhone. When it’s actually not a great idea. It’s not a terrible idea. It’s just an idea that might promote more effort and draw out the process will actually uploading the video.

After a bunch of my experiments I can feedback that YouTubing is a great job. I say job because it took up a lot of time. Setting up the camera and lighting, took quite a bit of time. This was mainly because I had a broken tripod. Any small things that are hiccups tend to manifest and cause bigger issues further down the line. My tools for trade were to begin with a camera. This might sound obvious, but using a mobile device as I mentioned is not a great idea. I managed to get the old SLR camera out. It takes videos. Very good quality ones. So I put this to the test. And it turns out it’s a little gem.

Once I began recording, I thought it was fine and I created a whole video. Looking back, I realised that the quality was dependent on whether I was in focus or not. Most of the time, I was good, but slightly blurred. Due to this, I had to find myself a way to see myself in real time. Having an older camera man, the screen didn’t flip around. So other than a camera, I would suggest a battery pack and a tripod, alongside HDMI to a mini HDMI cable. This special cable actually did do justice, and allowed me to hook up my camera screen to my TV. If I was out and about doing shoots for somebody else, then there might be a problem. In order to have a screen. Looking back at you. You probably need to buy a five or nine inch screen that plugs into the camera haven’t done this yet because the average cost of this is between £70 and £120 as a starting point.

One notable error of mine was something actually out of my control. Having sound and noise from cars or aeroplanes was something I just couldn’t help. Pausing for the noise to disappear could work. However this takes time. Once you are recording and speaking, then hit by a sound, it does put you off. So often, I would take another 20 to 30 seconds to figure out what to say next. I often found my delivery clumsy and difficult when starting off. To begin again after the interruption was something that did jar me quite a bit.

This brings us onto the topic of talking in front of the camera. This is a strange experience and no words could describe how this feels. A YouTube presenter is expected to talk to the user and engage with them on a personal level. Doing this is not possible and to me seems slightly and inhuman. Having said this, I can see that. If you do not deliver in a happy manner that is smiley and inclusive then you do tend to produce quite rubbish looking videos.

many YouTubers that have lots of subscribers tend to use a scripting system. After going through the process of logging myself and doing a bit of research. I could see that there was a kind of process and format to how one might speak in front of a camera. I prefer to go in and feel my way through, because I like to connect and seem real. There are many more vloggers out there who use YouTube and are far more successful than me. They do seem real. They however, use a different system to me. This varies from fully scripted to partially scripted. In essence, you are expected to know what your title or main strap line for the video is called. This tends to be highlighted and delivered right at the beginning in a very short space. This is followed by the, please like and subscribe tagline that everybody uses. There is a general consensus that a content plan is needed to allow the video to have a form of structure. I see this like a mini movie. You have to set out a problem or something that sets the scene. The rest of the video is explaining the process of how you might fix the problem, or what the journey felt like the end is an actual tangible result or happy feeling of completing. Many vloggers do believe that following YouTube trends is a good thing. In fact, many do this, just for the sake of trying to hit on the right keywords to gain more traction for a video explaining the video is really more crucial for the user and how they might access and understand what they’re about to watch holding them with a carrot dangling with the structure. What’s next. What’s next. This is an ideological element that will always exist on YouTube. This is mainly down to the fact YouTube Analytics detail when a viewer watches your video and how many seconds or minutes, they might watch it for.

Moving on to the next subject now. Lighting. This is very key.
Do you see what I did there?

I went into the idea of making a YouTube video, thinking that natural lighting would be key. I then learned about key lighting and how the other side of my face does need to be lit. And there is a way to think of lighting. After a little bit of thinking, I decided to let loose and not overthink things. Looking at the videos I did realise that they were just a little bit below par. The reason for this was not down to the camera, because that was already in a good place. The reason was the lighting. This is where I stressed that I didn’t actually know lighting was less than par. I don’t think anybody does know how bad that lighting is until they have taken the steps to fix it. When I fixed it. that’s when I realised how poor, the earlier attempts were. I bought myself a ring light. This is the type of light that people might buy when doing beauty vlogs. I wondered how close it needed to be and how bright the light was. I was more than surprised. It was very, very bright through doing the video I remember feeling like I had to look at the camera, the whole time. I wanted to engage with the audience. At the same time that was a big large ring light staring at me to my discomfort. I ploughed ahead and somehow managed to carry on. The light didn’t actually affect me all that much. I can see now how people might carry on. I can see how people see it as a regular tool and do just video themselves and not think twice about how bright it is.

I want to stop talking so much more about the YouTube video, capturing. I think the next stage once you have your video is the bit in between. Finishing capturing and uploading it. There are some really key elements to any YouTube video. The first being the title and the thumbnail for that video. There is a whole entire art of how to make a thumbnail, effective. The title is also key, and there does seem to be an art to putting that together.

When I created my videos, I started with the decision that I wanted an introduction video element. This would also serve as the end, or credits. I felt strongly that this could not be a very simple element and it needed to look sleek, using Premiere Pro was the best idea for this. I simply took a bunch of videos and smashed them together, overlaid some natural sounds. There we have it.

Think this second stage of production was the most challenging. I was very excited about editing. Just not about editing my own face. Once you come to terms with the fact that you’re editing yourself, then it’s fairly straightforward to edit. Use it using Premiere Pro. Although an asset. Over time, did cause issues to how long I spent on a project. I saw my productivity for each video stay about the same. Whereas I wanted it to reduce it. As a powerful software it always outputted at the best resolution. This does sound great. However, when we factor in the amount of time it’s taken for me to edit. Plus, the rendering and output process. Plus the uploading to YouTube. This adds up to quite a bit of time.

This takes me to my next suggestion on how one might develop their practice of editing and uploading videos to YouTube. Once I had those lovely introduction pieces. I didn’t really need to edit. Looking back, I could have used a script, or a teleprompter to better inform me of what content I was about to be delivering. If I was able to reduce my talk to a one take, then I would really capture everything in one go. This would mean a flawless performance on camera, would lead to nearly zero amount of editing time consumed in that production phase.

Moving over to iMovie. Having a Mac is great. iMovie is really simple and easy. I used Premiere Pro because there were really some heavy restrictions from iMovie. Working with Premiere Pro meant that I could decide on how creative, I could be.

My needs to edit in Premiere Pro all of a sudden disappeared. With this disappeared, all of the time taken up by rendering and other things. iMovie even has a function to upload, through the software itself. This means, I didn’t really need to do anything. Setting the YouTube clip to private meant that I could go back to scheduling and reviewing at another point in time.

Don’t forget the last stage is to go into Canva and create your own thumbnail. This can just be uploaded, using the tools, as you’re editing the page title and description. At that point, is just a case of sitting back and hoping people watch your video.

There is a feeling that the people that have made it big have spent many many hours on failure. By this I mean they’ve created a bunch of videos, and they figured out along the way, how to develop themselves into a successful brand or YouTube channel. Many videos out there, from what I can see, tell you that you must create about 50 to 100 videos that are really terrible first.

This last section is really to inform you that whatever you do out there for the first time, might be really really not well received. People will really just not know you exist. Therefore, nobody will watch. Despite all of the doom and gloom, I do have some sort of good news that there seems to be a trend where some of your videos, gain one or two views to begin with.

listening to what YouTubers have said about your first 50 attempts being. No. It seems that some of your first videos that aren’t great do actually get watched with this comes this idea that a YouTuber would watch the analytics and adapt to meet their audience needs. This means if more people are watching one of your videos about cats in comparison to 10 of your videos about your personal love of life. You probably want to reconsider what your channel is about, people like cats. Cats is a really bad bad example, but it does illustrate that. You do need to be relevant and through all of your mistakes, you do need to look at them to see which of your failed videos, is the most relevant and is still gaining the most amount of views. If you are not receiving any views, then it might be about formatting. Things like, keywords, how you’re putting things up there what the settings are your thumbnails and the title, or all key things that you might also want to revisit.

Thank you for reading despite any mistakes I have made, and not judging me. This blog was made using otter.ai. Otter takes audio and translates it into text, with mostly good accuracy. I’ve been using it for a while and can say that, it’s awesome. The icing on the cake here is that it’s free. Once again, thank you.

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